Expertise
I lead transformational marketing strategies that deliver measurable results.
A data-driven senior marketing executive, I have deep experience leading transformational strategies for start-up and growth stage organizations. Specializing in SaaS and enterprise solutions, my unique blend of domain expertise includes:
- Information Technology
- Life Science & Pharmaceuticals
- Healthcare & Insurance
- Financial Services
Skillfully mapping products, services, and partnerships into customer-centric offerings, I have a proven track record of driving market share and revenue growth.
Committed to driving sales alignment, I have demonstrated success in designing and implementing account based marketing programs that acquire, retain, and grow client relationships.
Highly Skilled
Channels & Disciplines
- Traditional & Digital: SEO, SEM, Social, Public Relations (PR), Print, Email, Blogging, Video
- Events & Experiential Marketing
- Marketing Automation & Customer Relationship Management (CRM)
Specialities
- Corporate & Brand Strategy
- Go-To-Market Strategy
- Positioning & Messaging
- Product Marketing
- Content & Digital Marketing
- Corporate Communications
- Partnership Development
- Sales Enablement & Account-Based Marketing (ABM)
- Demand Generation
- Budgeting & ROMI Analysis
- Team Development & Leadership
- Competitive Analysis
Education
Master of Business Administration
Specialization in Marketing
University of Scranton
- Recipient, Outstanding Student Award (GPA: 4.0/4.0)
- Member, Beta Gamma Sigma International Honor Society
B.S. Marketing
University of Scranton